Services

Our Services

Maximise Revenues

Syndication & aggregation


 

We help our publisher clients syndicate their content across other platforms or aggregators. As your agent, we can help you realise healthy new revenues for your  existing content. 

We work with a wide range of publishers, from national newspapers, news portals, business intelligence b2b publishers, sports websites, b2c lifestyle sites, international news agencies, newswire and video distributors.

We will give you an indication of where the best destination could be for your content.  This could be financial aggregator terminals, news application platforms, or social media outlets. We work with content syndication and delivery platforms, which enable us to secure preferential revenue share deals with some aggregators, which leaves you - the customer - better off versus going direct! 

We also arrange deals to syndicate content to other publishers, and we also work actively with news aggregators themselves who are looking for new content, and ask us to source it for them.


Who do we work with?

We have over 100 clients in 30 countries, that are mainly news publishers with websites.  We work effectively with them to place their content, or newsfeed, on various platforms where they earn both traffic and new revenue

Company Background:
our value to you


Our background working with publishers and platforms over the years, is what helps us in contributing to your company’s success. 

We are familiar with media monitoring organisations, as well as collective licensing bodies around the world. We have a rich network of contacts as well as a strong pedigree of media experience.  

Working with aggregator and syndication platforms is something we have plenty experience with.  You can be confident in instructing us to take care of onboarding your publication to these places. Destinations can include the Bloomberg terminal, Factiva, Lexis Nexis, Acquire Media, ProQuest, Gale, Newsbank, MSN, Yahoo, Google, Smart News, Samsung News, Post, Sony News Suite, Opera News, Breaking news, Readly, Cafeyn, Press Reader and many others. 

We are also learning all the time, as new platforms can pop up  from time  to time, so we have our antenna switched on to what is new. We are also working with video too, an increasingly valuable source of monthly royalty revenue.

We have clients in UK, USA, Germany, Austria, Italy,  Israel, Portugal, France, Estonia, Romania, Slovakia, Ukraine,  Australia, Mozambique, Nigeria, South Africa, Cyprus,  Hong Kong and Japan.  After just a few months since launching our business, the deals we have put in place for our clients are already worth over US$5million per year to them - and rising every month.

Publisher Benefits


  • Extended content distribution across a growing platform list.
  • Attract new audience groups and earn extra revenue.
  • Simple integration – usually only requires RSS feed.
  • Dedicated Account Manager.
  • Dashboard to some platforms to monitor daily performance.
  • Works for a variety of news providers (news, politics, finance, entertainment, sport, lifestyle, evergreen etc)
  • We work with publishers in around 20 countries, with content in various languages.
  • Text and video content is licensed.
  • You only pay a small percentage on revenue earned, after you’ve earned it.
  • Fast approval and platform onboarding.
  • No obligation to proceed with recommendations – you retain full control on the decisions, case by case.

About Us



SCHEDULE 1-ON-1

Henry Pettit is the founder/owner of HP Media Consulting Ltd, with nearly 30 years experience in the B2B publishing sector, leading successful sales teams. He spent several years as head of sales and licensing in collective rights management in the UK, with NLA media access.  He has worked closely with news aggregators and content syndication platforms, the media monitoring sector, the UK national newspaper publishers, as well as magazine and business intelligence publishers globally. Prior to that, Henry was the UK managing director of Interfax news agency.


What do our clients say about us?


"Henry has priceless connections to all the relevant news aggregators and media houses. With his help we opened up additional revenue streams through cooperation, syndication and licensing that we are really excited about and that help us grow."


“Thanks to Henry’s HP Media Consulting help we have closed syndication deals with some of the biggest names in the business such as Bloomberg and MSN.com, which has become a major part of our revenues. HP Media Consulting has become a major ally and key part of our growth strategy as new deals are always in the works.” 


“We needed to rapidly build our syndication and licencing business but didn't have the expertise in-house to scale at speed, so we turned to HP Media Consulting. It was one of the best decisions we've made this year. Henry's expertise, network of contacts and calm professionalism has been invaluable, and he's helped us establish a significant new revenue stream and brought on multiple partners across the globe. I can't recommend him highly enough.”  


“HP Media Consulting helped us sign syndication agreements for our brands abroad. Henry was able to target the partners best suited to our needs.”


“Henry and HP Media Consulting have been an invaluable partner for us, helping us achieve something sorely needed during a full-scale war - that of getting Ukrainian voices to Western audiences. His advice and effort on our behalf have been critical to our success as a Ukrainian media company entering the global market, and we look forward to continuing that partnership.” 


"I have had the pleasure of working with Henry at HP Media Consulting for the past year, and I can confidently say he is a true asset to any company looking to syndicate their content. His extensive connections, coupled with his considerable experience, has resulted in content distribution agreements with 7 platforms, which generates income and builds brand awareness. Henry is a clear, concise communicator who kept us informed throughout the process, and his dedication to our success went above and beyond expectations. I wouldn't hesitate to recommend HP Media to anyone looking for a top-notch distribution consultant.“ 








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